1. Keyword Essentials:
The most significant aspect of creating keywords for your website is
that you must begin the process by doing adequate research. Be sure to
take advantage of any types of free tools or services, which may be at
your disposal. A good example of this would be the Google AdWords tool.
You might also want to consider using a portion of your advertising
budget to pay for some more comprehensive programs.
It's important
to note that keyword density is considered to be obsolete these days.
It's imperative that you do your best to include them naturally within
the text of your website while ensuring that you're not doing this to
the excess.
2. Create an outstanding URL:
There are quite a few things that you must do in order to create an
outstanding URL. From the start, you need to choose a domain name that
is relatively short which also includes your most valuable keyword
phrase. Hyphens are allowed and acceptable but you should refrain from
adding any more than two.
When it comes to individual pages naming, be sure to include a
highly relative keyword. Do your very best not to use any session ID's
or other dynamic and database variable URL's.
3. Utilize Longtail Keywords:
Longtail keywords offer the highest impact on search engine
rankings. These typically consist of a minimum of three words. If you're
able to come up with some that are intrinsically related to your
specific industry, it will knock the competition right out! In addition,
any traffic that is drive to your site as a result will be much more
relevant which means a better end result.
4. Utilize Latent Semantic Indexing:
Latent semantic indexing, commonly referred to as LSI, is the
process in which you include related phrasing and keywords with your
main phrases in an effort to elevate your site's ranking within the
various search engines. For example, if your site sells shoes, you would
include other related words such as heels, pumps, sandals and boots.
This would, in turn, help to elevate your rankings within the search
engines. This would also ensure that your site doesn't come across as
any type of spam since you wouldn't be using the same old keywords again
and again.
5. Make your Internal Links count:
Often times, most websites forget to use their internal links
properly and that puts them at a disadvantage from the very beginning.
It's an extremely simple way to ensure that each and every one of your
pages score a better targeted ranking within all of the various search
engines. Ensure that you include ever page's most targeted keyword or
phrase within internal links, which are pointing to it. Additionally,
make sure to always reference any of your other pages with links within
your sites content as appropriate.
6. Invest in PPC:
A PPC campaign is the absolute fastest way to see immediate results
from your advertising dollars. Begin your campaign using all of the
keyword research that you've done previously. Start small! PPC costs can
skyrocket if you're not familiar with how it works. Play around with
different style ads. Use varying strategies and keywords until you see
some definitive results. Only then should you begin running bigger
campaigns.
7. Optimize any Images used:
It's crucial that you use an ALT tag for all of your images that
describes in detail what the actual image consists of. Use targeted
keywords and phrases for maximum impact. This will ensure that those who
are not able to see images will still have an understanding of what is
in that location. This also ensures that you can be found within
image-based searches. In addition, do your best to name your images
using a keyword within the actual filename.
8. Optimize the Title Tag:
Don't fool yourself. You can't just put anything in your title tag
and expect it to be sufficient. If you think that, you can't possibly be
any further from the actual truth. The page title offers an outstanding
opportunity to increase your ranking while also attracting people to
your site.
Your title tag should be no more than 70 characters
long. Keep it short, simple and to the point. Additionally, make sure
that every single page has it's own specific title. Do your best to
include your targeted keywords into the title and try to be extremely
descriptive.
9. META Tag Insight:
Be aware that the META keywords tag isn't used by Google for ranking
anymore, although some of the other engines might still be using it.
Most importantly are the META description tags and title. Make sure to
limit your title to 70 characters or less and ensure that your META
description is 160 characters or less. If you go over that, the various
search engines will simply cut it off. Always remember to utilize your
targeted keywords in your META tags.
10. Do NOT do - Building Links:
For the most part, many people do all of the wrong things when it
comes to building links for their site. Please, do NOT buy links or
engage in a "link farm." Those are two of the worst things you could
possibly do. Do your best to avoid any low quality directories that
could be construed as "spam." Blog commenting, link exchanging and
posting on various forums are not as valuable as they once used to be.
Additionally, it looks extremely unnatural if you were to suddenly have
thousands of links within the span of a few short days. Remember, it's
quality versus quantity.
11. What to do - Building Links:
The best thing to do would be to submit your links to respected
directories such as Best of the Web, as well as DMOZ. Try to focus on
creating links to others within your own industry or niche. This will
definitely improve your reputation within the community. Do your best to
use unique content that can serve as bait for your website. These days,
social networks can be highly beneficial.
12. Don't dismiss Canonicalization:
It's imperative that you ensure that your pages are not being
counted more than one time. This will confuse all of the search engines
and possibly impact your tracking statistics. Make sure to use 310
redirects to transport pages to one homepage and fix all issues with the
rest of your pages as well.
13. HTML is best:
Other program languages such as JavaScript aren't searchable in
search engines and so they are of no benefit to you. Make sure that you
use only HTML so that you are automatically increasing your page rank.
Don't ever overcomplicate your site by using lots of frames, forms or
code types that are unsearchable.
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